February 26, 2016
Property gossip August 2016

If your property is currently on the market, it may be tempting to assume that your agent is in full control of the situation, and that sooner or later a buyer or tenant will materialise. But don’t be so sure! Sometimes an agent will take the same view and simply sit in hope having, apparently, exhausted their own marketing options.

We believe in a much more proactive approach and would invite anyone who is currently “waiting in hope” to contact us for a free and confidential marketing review meeting. Our aim during these meetings is not to criticise your chosen agent, but simply to help you consider some key facts about the progress of your sale from day one and offer constructive advice where we feel there are things you could do to make a difference.

For example, we would review the following in context:

1. The response to date and feedback from viewings and advertising.
2. The number of viewings in relation to local averages
3. The “drawing” ability of your sales particulars and photographs.
4. The presentation of your home.
5. The availability of other homes on the market that compete with yours.
6. Your own moving plans.
7. How your property is positioned in the market.

Of course there are times when the market is simply a little slower, for example if you are trying to let or sell your property and there happens to be a higher (than usual) number of comparable properties to that of your own on the market, it will give the tenant / buyer audience more choice. It may therefore take a little more time, or a marketing strategy adjustment, to secure a tenant/buyer.

Sometimes it pays to have another pair of eyes to take a constructive and enthusiastic look at your situation. Any marketing advice we offer is sincere, free, without obligation, and offered with a smile.

Did you know we offer a free monthly market report? Simply send an e-mail requesting to be added to the mailing list. jennifer@tradingplacesproperty.com or jamie@tradingplacesproperty.com The February report is available on Monday.


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