May 31, 2017

Jennifer Butler Estate Agent

“Location, location, location” may be the cornerstone of wise property investment, yet many people are unaware of the importance of location when making the right choice of estate agent – whether buying or selling.

Estate agency is an intensely local business. It is essential that agents are fully conversant with the issues of the day relating to property within what is often no more than a mile or two from their office. Ideally, they will themselves be resident in the area in which they are selling.

At Trading Places, we are more conscious than most of the overriding importance of providing a local service, delivered passionately by local people. Perhaps this is one of the reasons why we enjoy such a good atmosphere in our offices. Most of our team have been with us for many years (on average nine years), and everybody spends time in the local area outside of working.

This combination of experience and local expertise delivers an unsurpassed and intense market knowledge of the immediate area, meaning buyers, sellers, landlords and tenants can expect to receive the most relevant and up to date information.

In our experience, too many estate agencies simply have token representation in the area, with a mobile workforce managed by remote directors concentrating on building an empire, rather than earning the loyalty and respect of local people over the years.

We believe that close customer contact, regular communication and straight-talking expert advice are what the public deserves and best delivered by a wholeheartedly independent and thoroughly local estate agency who has the clients’ best interests at heart.

Whether taking part in a local litter picking event, quiz nights, dining out or popping to the Red Lion for a drink, it certainly comes in handy when a newcomer to the area asks “what’s the area like, what’s it like to live here?”

I was (again) asked this very question only the other day, and surely there can be no better way of selling the benefits of an area than through the words of an estate agent who lives, works and plays there.